If you are a marketer or business owner who relies on direct mail marketing, you may have heard of the NCOA agreement. The NCOA, or National Change of Address, is a United States Postal Service program that helps mailers and marketers keep up with address changes for their customers.

The NCOA program works by comparing your mailing list to the USPS`s database of over 160 million permanent address changes. When a match is found, the USPS will provide you with the new address for your customer. This allows you to update your mailing lists and ensure that your direct mail pieces are reaching the right people.

To participate in the NCOA program, mailers and marketers must sign an NCOA Link Processing Acknowledgement Form. This agreement outlines the terms and conditions of using the NCOA program and ensures that you will use the updated addresses only for your own internal business purposes.

While the NCOA program is not mandatory, it is highly recommended for any business that relies on direct mail marketing. By keeping your mailing lists up-to-date, you can save on postage costs and improve the effectiveness of your direct mail campaigns.

In addition to the NCOA program, the USPS also offers other address correction services, including Ancillary Service Endorsement (ASE), Return Service Requested (RSR), and Change Service Requested (CSR). Each of these services has its own benefits and requirements, so it`s important to understand which service is right for your business needs.

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